Secrets to the Viral Video

Rule #4: Repeatablity
Rule #4: Repeatability

Imagine you've hit upon the perfect idea. You film it, and it gets a million views. Great! Now, how about a sequel? Because, when someone hits upon your amazingly funny and engaging show, he's going to want to see more. And if you have more to give him, you're golden, and if not, then you're just one more one-hit-wonder.

And why wouldn't you film several episodes? If it takes all that effort to film a show, wouldn't it make sense to film several episodes since they're there anyways? The ten episodes of Turbo Dates 2 were filmed over three days.

Once you've hit on a winner idea, why do just one? Hollywood loves sequels. And here in the mobile entertainment industry, it makes so much sense. From a viral standpoint, if you've finally found a funny video, you're gonna want to watch a second, and a third, and a fourth. That is, if there are more.

But if you want to get picked up to play on Sprint and Babelgum(which is on the iphone), it takes so much time and paperwork to seal the deal that it only makes sense to go through the trouble if you've got a series.

Tune in Later this Week for Rule #5: Evergreen!